Boy Meets Girl® in Finland: International Expansion ✈️
Moi ["Hello!" in Finnish :)]! The Boy Meets Girl® team is back from an amazing week in Finland. With the press release event, it was EVERYTHING! From the amazing performance by Diandra to Stacy speaking to the press about building a brand from scratch & it's mission, it was a huge success!
Maryam Razavi, the host of Finland's Next Top Model, led the event by introducing the Finnish audience to the brand, as well as the presenters. Bloggers, influencers, and editors graced the audience as each individual spoke about the brand and it's impact in Finland. From Cosmopolitan to Kauppalehti, it was full house of influential publications and blogger networks.
Guests were treated to a New York "street style" lunch while listening to the Boy Meets Girl® Finnish commercial play in the background. Everyone mingled at tables on cushioned or "barrel" style seats, with Boy Meets Girl® pillows and complimentary stationery sitting there for them as gifts!
Boy Meets Girl® is taking a big stance on F😎😎K BULLIES in Finland. From stationery to tees, the advertisements and content are pushing for the movement.
Influencers are taking a stand on bullying. Since inception, Boy Meets Girl® has advocated for several causes, with bullying at the forefront.
The amount of support this has received has been truly amazing. We are receiving messages from people including their stories and how much the shirt truly means to them in regards to their personal story & situation with bullying.