This campaign and our new partnership with Macy's was featured in Women's Wear Daily on 10/9 - highlighting the following:
“I love what Macy’s has been doing lately as a company, and the value they place on important social issues which align with the Boy Meets Girl philosophy,” said Stacy Igel toWWD.
Cassandra Jones, senior vice president of Macy’s fashion, said, “Boy Meets Girl, from its beginnings, has been a brand that stands out because of its creative approach to fashion. Not only are the clothes fun and on-trend, truly nailing the urban, street wear vibe the athleisure movement has embraced, but the positive message of self-confidence behind the brand’s identity is something we stand behind and are proud to bring to our customers.”
