Inspire with Us: BOY MEETS GIRL® x CHICAGO BULLS
BOY MEETS GIRL® has announced the release of a co-branded Pride inspired line with the Chicago Bulls, available exclusively at the Bulls Madhouse Team Store at the United Center.
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The INSPIRE WITH US collaboration endeavors to promote inclusion for all genders and sexual orientations. BOY MEETS GIRL® x Chicago Bulls has released a unisex collection featuring a tee & tote bag, retailing from $16.00 - $40.00. The collection was promoted at the Bulls' Annual Pride Night as the "Item of the Week" with the Chicago Mayor Lori Lightfoot & former Bulls' Championship player Toni Kukoc in attendance. BOY MEETS GIRL® Founder & Creative Director Stacy Igel spoke with Cortney Hall on the Bulls' Court at United Center to promote the collaboration to game attendees.
The collection extends recent team partnerships that premiered between BOY MEETS GIRL® and the Atlanta Hawks and continues to promote an environment of diversity and inclusiveness at work and at play, ensuring that no one suffers from discrimination based on gender, sexual orientation/gender, or any other reason.
(Wendell Carter Jr. in the INSPIRE WITH US T-Shirt)
“I am thrilled to be working with my hometown, six-time world champion Chicago Bulls!”, said Stacy Igel, BOY MEETS GIRL® founder and Chicago native. “My brand has always stood for unity and inclusion, and I’m well aware of the power of sports to promote those same values, and I look forward to working with the Bulls to promote these positive messages to our respective fans.”
"Partnering with BOY MEETS GIRL® was a natural extension of our year-round Pride efforts as an organization. BOY MEETS GIRL® is a company that shares our commitment to diversity and inclusion efforts and offers another opportunity to welcome and celebrate the LGBTQ community as part of our Bulls family.” said Lisa Nucci, Senior Director of Marketing, Chicago Bulls.
